Ambrolauri hosts the local food and drink festival Gemo Fest. The Georgian National Tourism Administration invited visitors to the first edition to “discover new tastes of traditional Racha, Lechkhumi and Svaneti dishes” and wine, in reference to the regions it will celebrate.

Guests have also been promised an exhibition, music and other entertainment in Ambrolauri Central Park.

The goal of the event, implemented with the support of the German International Development Agency, is to promote local cuisine and develop agricultural tourism in the region.