Georgia’s tourism potential was promoted at Matka Nordic Travel Fair, the largest industry fair in Northern Europe and the Baltic region, with the involvement of the country’s national tourism bodies and travel companies.

The Georgian National Tourism Administration had organised a stand introducing fair visitors and travel companies to the country’s attractions, from its mountain resorts to cuisine and more.

In the promotion effort, the agency was joined by regional agencies, with tourism departments of Adjara, as well as the Destination Management Organization of Samtskhe-Javakheti and Svaneti regions present at the fairgrounds and supported by the country’s Embassy in Finland.

50 000 visitors from 70 countries visited the 3-day tourist exhibition in Helsinki. 850 tourism companies and organizations were presented at the exhibition.