The Georgian National Tourism Administration, in collaboration with the Transavia Airlines, hosted 8 influencers from France.

As part of the tour, the influencers visited Tbilisi, Mtskheta, Ananuri and Stepantsminda, got acquainted with the tourist products, culture and cuisine of Georgia. The participants of the introductory tour tasted Georgian wine and learned about the rules of winemaking.

The French influencers prepared videos, stories, reels and posts about the Georgian tourist destination on social networks and platforms. The goal of the tour is to increase tourist flows from France to Georgia and raise awareness of Georgia.

The Transavia has started direct regular flights on the Paris-Tbilisi-Paris route since April. Flights are operated twice a week.