A Georgian wine tasting was held in Düsseldorf, Germany, with financial support from the National Wine Agency and organized by the Agency`s contracted marketing company, ff.k Public Relations.

The main concept of the event was the pairing of Georgian wine with local cuisine. The tasting was attended by wine professionals from the HoReCa (hotel, restaurant, and café) sector.

To increase the export potential of Georgian wine in the German market, one of its strategic export destinations, the National Wine Agency has been cooperating with ff.k Public Relations since 2021. Within the framework of this campaign, tasting seminars are held in various German cities for wine professionals, wine trade representatives, and consumers; Georgian wine is showcased at international exhibitions; targeted advertising and media campaigns are implemented; and wine tours to Georgia are organized for media representatives, wine professionals, and sales representatives.

Germany ranks among the top five export markets for Georgian wine and continues to demonstrate strong growth. From January through May of this year, nearly 670,000 liters of wine were exported from Georgia to Germany, representing a 33% increase compared to the same period last year.