Maia Omiadze, Head of the Georgian National Tourism Administration, will participate in the World Travel Market (WTM) London, one of the largest and most prestigious international tourism exhibitions in the world, in the UK on November 3-5.

Along with the administration, about 20 Georgian tourism companies, the Department of Tourism and Resorts of Adjara, and the Destination Management Organization (DMO) of Imereti will participate in the exhibition, which will hold business meetings with foreign tour operators and international partners.

At the Georgian national stand, visitors will have the opportunity to get acquainted with the country’s tourist destinations and products, cultural and historical heritage, and tourism opportunities. Within the framework of the exhibition, meetings are planned with representatives of international media companies, global booking and travel platforms, marketing agencies, aviation and technology corporations, entertainment and film industries.

The interest of travelers from the UK is growing dynamically. In the third quarter of 2026 (July-September), the number of visits from the United Kingdom increased by +18.2%.