22 January 2022,   12:15
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The Simpsons make their fashion week debut for Balenciaga in Paris

Design wunderkind Demna Gvasalia served up the undisputed highlight of Paris Fashion Week last night, with a special 10-minute Balenciaga-inspired episode of The Simpsons, writes The National news.

Poking fun at the pomp surrounding the world of fashion, the self-deprecating short cemented Gvasalia’s position as the industry’s biggest disruptor. The fashion crowd who gathered at Theatre du Chatelet for what at first appeared to be a standard catwalk show were instead regaled with something that felt fun, fresh, inclusive and very left field. It marked a new chapter in the idea of fashion as entertainment.

“I’ve always loved The Simpsons, for its whole tongue-in-cheek nature and the slightly romantic-naive side to it”, - Gvasalia said.

The episode opens with Homer realising that he has forgotten to plan anything for Marge’s birthday on October 2. He finds a magazine where she has written the word “someday” across a Balenciaga and promptly emails the brand, although he struggles with the name, settling on Balenciaga-ga.

“My wife gets this weird sadness of her birthday”, - Homer shares. “Just because she is moving further from her dreams and closer to her death. I know she always wanted something of yours, so can you send me the cheapest thing with your label on it?”

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