The National Administration of the Ministry of Economy and Sustainable Development of Georgia organized a large-scale international summit, B2B Summit by Tarifa.

The 3-day event was held in Tbilisi. It helps to present Georgia’s business tourism potential on the European market and raise awareness.

In order to support the tourism sector against the backdrop of global challenges, the National Tourism Administration organized the summit, where representatives of the Georgian private sector were given the opportunity to meet with potential partners completely free of charge.

Within the framework of the B2B Summit by Tarifa, 50 international buyers from European countries arrived in Georgia. Heads of European companies met with representatives of the Georgian tourism sector and service providers. 40 Georgian companies participated in the summit.

Within the framework of the event, representatives of international companies got acquainted with tourism products, visited museums, tasted Georgian wine and dishes. The summit participants visited hotels located in different regions of Georgia, got acquainted with the tourism infrastructure and held meetings in the B2B format with future partners.