In the reporting period, the Georgian Competition and Consumer Agency (GCCA) received a total of 2237 applications and 6795 calls concerning consumer rights protection. The number of applications increased by 100% compared with the same period of the previous year.

Through its decisions, the GCCA established 287 violations of consumer group rights in 622 cases. For failure to comply with obligations imposed by the Agency, 158 traders were fined in 330 cases, with total fines amounting to GEL 337 033.

To protect consumers, 165 commitment agreements were concluded in 187 cases, under which traders undertook to revise their internal business policies and to restore the rights of consumers who had been harmed by unfair commercial practices.

Of the applications submitted in the reporting period, 68% related to online trade and 32% to purchases made in person.

By region, Tbilisi accounted for the largest share of applications (80%), followed by Adjara (6%), Imereti (4%), Kvemo Kartli (2%), Kakheti (2%), Samegrelo-Zemo Svaneti (2%) and Shida Kartli, Samtskhe-Javakheti, Guria and Mtskheta-Mtianeti for (1%) each.

By subject matter, 917 applications concerned requests for reimbursement, 481 the repair or replacement of defective goods, and 551 the restoration of rights in cases of deficient services; the remaining 288 related to other matters.

By sector, wholesale and retail trade accounted for 66% of applications, followed by transport and storage (12%), arts, entertainment and recreation (3%) and other activities (19%).

The GCCA continues to actively monitor market compliance, investigate infringements, and protect consumer rights under applicable statutory frameworks. Fostering consumer awareness and ensuring high standards of enforcement remain key operational priorities for the Agency.