Instagram is offering its users the option to hide the number of likes they receive on posts on the app, writes BBC.
The aim is to “depressurize people’s experience” on the platform, the social media giant said.
Users with the feature enabled will now see the username of a follower who has liked the post, “and others”, instead of a number.
The tool has been tested in several countries since 2019, but it is now being rolled out globally.
“This has taken longer than I had hoped, but I am pretty excited about… giving people more control over the experience”, - Instagram’s boss Adam Mosseri told the BBC.