20 October 2021,   06:49
LEGO pulls advertising for police-related toys

LEGO is taking a firm stand in support of protestors and the Black Lives Matter movement. The company announced on Twitter that it would donate USD 4 mln to “organizations dedicated to supporting black children and educating all children about racial equality”.

The toy company behind the popular The LEGO Movie franchise and The Lego Batman Movie did not stop there, however, as the company went on to announce that it would be remove any marketing for any toy sets that include police characters or are based around a police theme. An email acquired by ToyBook sent to LEGO’s affiliate marketers requests removal of product listings and features for more than 30 LEGO building sets, Minifigures, and accessories that include representation of police officers, firefighters, criminals, emergency vehicles, and buildings.