Tbilisi – Europe’s ‘most exciting city’ – is finally back on the map. The Telegraph publishes an article with such title.

“For the best part of a decade, the international travel press has been describing Tbilisi as the new Berlin, Europe’s most exciting city, and an emerging fashion capital. But with no direct flights since the start of the Covid pandemic, British tourists have been missing out on the charms of this dynamic, beguiling, and perpetually-changing destination.

Thankfully, that will soon change. Start-up carrier Air Iveria will launch a route from Gatwick to the Georgian capital on May 13, cutting the travel time to a little over four hours and making it realistic to visit for a long weekend. This summer, it’s time to head east to Europe’s Caucasian fringe and soak up everything that’s new.

Aviation analyst Sean Moulton sees the resumption of flights to London as part of Georgia’s bid for closer ties with the West, and increasing tourist arrivals will certainly boost the economy. International engagement seems to be one of the driving forces behind Georgian creativity, and plenty of foreign artists, designers, and entrepreneurs are flocking to Tbilisi in search of inspiration, adding their own energy and ideas to the mix.

Tbilisi’s fashion scene rivals London and Paris in its imagination if not the height of its profile. The Mercedes-Benz Fashion Week Tbilisi is one of the city’s biggest cultural events, and the next instalment will be in early May 2024, probably coinciding with the Zero Compromise festival of natural wine.

Georgian designers have a well-earned reputation for bold political statements: last year’s collections at MBFW Tbilisi were described by Vogue as feeling “like a rallying cry from Georgia’s fashion community – against the war in Ukraine, against conservative politics, and against the ongoing threat of anti-LGBTQ+ sentiment”. Tbilisi is giving Ukrainian designers a platform alongside their Georgian counterparts, and outside fashion week you can buy from both nationalities at Ne.Klassika, a new concept store focused on sustainable attire. Fashion lovers should also familiarise themselves with riotously flamboyant Akà Prodiàshvili, and the more mainstream but still elegant Situationist.

Berhasm, which has exhibited at Paris Fashion Week as well as in Tbilisi, is a collective of fashion designers, artists, and musicians from Georgia, Russia and Ukraine. Its foundation in Tbilisi pre-dates the Russian invasion, but it is representative of those creatives who have found themselves in voluntary or involuntary exile in Georgia. The group’s members grew up under the shadow of Soviet rule and share that history, as well as a commitment to standing up to oppression through creativity. The Berhasm clothing brand, spearheaded by Georgian designer Beso Turazashvili, was born out of Eastern Europe’s club scene, and their collections, campaigns, and events always speak loudly about social causes.

Art dealer David Finestein relocated from New York to Tbilisi in 2021 and set up his gallery, Dissolution, in a basement space in the city centre. “By opening an accessible space, I was able to worry less about the financial aspects of the gallery, and focus more on showing artists I could relate to,” he explains. Finestein is championing the works of emerging artists from Georgia and abroad, creating a platform for cross-border projects such as the Azerbaijani and Georgian photographers working together in the F37 union.

International collaboration is the name of the game at Tbilisi Photography & Multimedia Museum, too. TPMM recently joined forces with American “punk poet laureate” Patti Smith’s Soundwalk Collective for a two-month multi-sensory exhibition about the growing effects of climate change. TPMM’s curators are particularly interested in the role of female photographers in examining, promoting, and advocating for change, and they organise workshops and events in addition to exhibitions.

Tbilisi is the master of reinvention and in the decade or so I’ve been visiting it’s already reimagined itself several times. Georgia’s geography, politics, and economics can be a challenge, but this seems to light a creative fire, driving relentless experimentation. Add in the unusual combination of a proud, strong national identity but also an enthusiasm for welcoming foreigners, and something magical happens. Once the new flights to Tbilisi start, there’s nowhere I’d rather be”, - reads the author of the article.