With the support of the National Wine Agency and the US marketing company Colangelo & Partners, a wine tour was held in Georgia for American wine professionals.

The 14-member group included Hema Bosch, a representative of Colangelo & Partners, as well as professionals from the US wine trade. As part of the tour, the American guests visited Georgian wine-producing companies in the Kartli and Kakheti regions, learned about Georgian winemaking techniques and cuisine, and tasted Georgian wines produced using both European-style and traditional methods.

The visit of American wine professionals to Georgia is important for raising awareness of Georgian wine and fostering the growth of demand for it in the US market. The United States has a highly competitive wine market with stringent quality requirements. In recent years, a number of marketing activities implemented with the support of the National Wine Agency have contributed significantly to raising the profile of Georgian wine in the US, one of the highest-value export markets for Georgian wine.

The average export price of one litre of Georgian wine to the United States is approximately USD 6, nearly twice the overall average export price of Georgian wine.

In cooperation with the National Wine Agency, Colangelo & Partners has been conducting a marketing campaign for Georgian wine in the United States since 2022. Colangelo & Partners is one of the largest marketing companies and has been operating in the US market for more than 15 years.