The Minister of Environmental Protection and Agriculture, David Songulashvili, highlighted the ongoing wine industry reform, one of whose key objectives is to encourage high-quality grape production and enhance the competitiveness of Georgian wine.

"This year, we expect an outstanding-quality harvest, one of the largest and most remarkable in the history of independent

Georgia. Georgian wine must be synonymous with quality. In previous years, the more grapes a grower harvested, the greater the income they earned, leaving little incentive to focus on quality. Georgian wine cannot be built on quantity alone, a fact every grape grower and winemaker understands. This is precisely the aim of the wine industry reform: to produce high-quality grapes, with sugar content serving as a key indicator of quality", - said David Songulashvili.

As he noted, the grape harvest in Kakheti has reached its peak, with grape collection, receiving, and processing proceeding smoothly and in a well-coordinated manner.

"More than 206,000 tonnes of grapes have already been processed in Kakheti. The Harvest Coordination Center and wineries are operating around the clock. This year’s harvest stands out for its scale and quality. High-quality wine starts in the vineyard, and only the finest grapes can produce exceptional wine. This is precisely the purpose of introducing a differentiated pricing system based on grape quality, which incentivizes grape growers to pay greater attention to the quality of their harvest", - added the Minister.