Kutaisi today is celebrating the city day, an annual festival - Gviriloba, which comes from the Georgian word for camomile. The traditional public holiday stems from the 20th century when schoolgirls from Kutaisi used to sell camomiles for charity in the boulevard and donated the raised money to help those with tuberculosis.

This year’s celebration began at the 11th-century Bagrati Cathedral, after which representatives of the local Government decorated the monument of 3 honorable citizens of Kutaisi with camomiles.

Kutaisoba hosts flea markets, exhibitions, forums, children’s and sports activities, as well as other cultural events and will end with a gala concert, where the Tbilisi Symphony Orchestra will perform Georgian movie soundtracks.

Honorary citizens of Kutaisi city will also be chosen and the tournament trophy of the 2023 UEFA European U21 Championship will be presented at the end of the festival.