With the support of the National Wine Agency and organized by the Agency's contractor, the German marketing company „ff.k Public Relations“, German Master of Wine and content creator Konstantin Baum visited Georgia, where he toured wineries and wine companies in the Imereti region.

Konstantin Baum is the creator of one of the world's most popular wine YouTube channels, with more than 200,000 subscribers and millions of views. His visit is expected to further raise awareness of Georgian wine among both wine professionals and consumers. Although Baum has visited Georgia several times before, this was his first visit to the Imereti region.

“I had never been to Western Georgia before, and it was incredibly interesting to explore this part of the country and taste these wines in the very terroir where they are produced. It is wonderful to see just how diverse Georgia is.

Thanks to its distinct climatic conditions, completely different styles of wine can be produced here. Higher rainfall and different temperature patterns give the wines exceptional freshness, a vibrant character, and a distinctive aromatic profile. It was also very interesting to visit wineries of different sizes and to recognize Imereti's tremendous potential for the future“, - said Konstantin Baum.

Germany is the largest importer and consumer of wine in Europe. Thanks to promotional activities supported by the National Wine Agency and its consistent cooperation with Georgian wine producers, exports of Georgian wine to Germany continue to show steady growth. During the first six months of this year, nearly 784,000 liters of wine were exported from Georgia to Germany, representing a 22% increase compared to the same period last year.