In connection with the organization of the grape harvest, the Chairman of the National Wine Agency, Levan Mekhuzla, together with the Deputy State Representative of Kakheti, Givi Metreveli, and Mayor of Gurjaani Municipality, Giorgi Machavariani, held a meeting with the leadership of the Gurjaani.

"This year, special attention must be paid to the quality of the grapes. According to the decision made, in case the state is required to purchase surplus grapes, 2 prices have been set. Those winegrowers who deliver high-quality and conditioned grapes will be rewarded. Our reforms serve precisely this purpose: we are focusing on grape quality and creating conditions that will allow every winegrower to deliver their harvest without disruption", - said Levan Mekhuzla.

The meeting was held in a Q&A format. The participants discussed in detail the organizational matters and novelties related to the harvest.

“Similar meetings will be held in all municipalities of the Kakheti region to ensure the harvest is conducted in a more organized manner and to inform the population about the novelties and benefits planned for winegrowers this year", - stated Givi Metreveli.

According to the Government`s decision, no subsidies will be issued to private wine companies during the 2025 harvest process. If the private sector is unable to purchase the entire harvest, state enterprise LLC "Harvest Management Company" will ensure the intake of surplus grapes. In Kakheti, the state enterprise will purchase Saperavi grapes at 1.50 GEL per kg, other permitted wine grape varieties under the Law of Georgia on Vine and Wine – at 1.20 GEL per kg, and non-conditioned grapes, including those with a sugar content not exceeding 18%, as well as damaged or diseased grapes – at 1.00 GEL per kg.

This decision of the Government provides an incentive for thousands of winegrower-farmers to continue producing high-quality grapes. This step is crucial for the development of the Georgian wine industry, enhancing the competitiveness of Georgian wine on international markets, increasing exports.